The “PromoCode” functionality (available as both a reward or intervention) allows study designers to add a study task that provides participants with a special code that those participants then redeem elsewhere either offline or in an online eCommerce environment for a product or service that would otherwise be at full price.
(an annotated visual of the participant promo code redemption screen)
There are two components of defining a promocode. The first is the URL. The second is the code(s) itself/themselves.
First, we should discuss the tool you will use to process the redeemed code. Is the code going to be redeemed at something like a small coffee shop or farmers market vendor without any code processing technology, or to a website or retailer with technology to process promotions? The answer to this question will determine how you define the promo code.
Redeem at a small coffee shop or farmers market vendor without any code processing technology
In this scenario, you will fill the URL field in with a website destination that provides participants with information about hours of operations, location, etc. This could be as simple as a Yelp or FourSquare page.
You will want to choose “One code shared by all participant awardees” and enter that code into the “Enter Code” box.
Make sure that all staff at the location where the code can be redeemed know about the code. Participants will come to them and show their promo code intro pages to redeem the reward manually.
Redeem at a website or retailer with technology to process promotions
In this scenario, your URL should be a page that will most likely get the participant to make any relevant choices, and complete the transaction. To ensure participants do not abuse the promo code, we recommend giving each participant a unique code. Enter those codes into the “Enter code box”